This Week's Buzz and Insights
January 11, 2025
CES 2025: Entrepreneurs, Visionaries, and Behind Closed Doors
CES 2025 in Las Vegas was a sensory overload, with a colorful mix of people, tech startups, global giants, and entrepreneurs showcasing their latest innovations. Still, as a Silicon Valley resident, it’s tough to be truly impressed. However, seeing small nations step up with entrepreneurial spirit and national support is refreshing and promising for the global future. It’s great to see them securing a place at the table, even if their official representatives’ overenthusiastic cheerleading sometimes overshadows the substance.
But the real action at CES isn’t in the flashy displays — it happens behind closed doors. While the demos catch the eye, the crucial business takes place in private meetings where multimillion-dollar contracts are negotiated, strategic partnerships are formed, and key hires are made. This is where the real future is shaped. For small nations, gaining access to these high-level discussions is the true challenge. Attending a conference once a year isn’t enough; it’s about consistently showing up in these rooms where decisions are made.
CES 2025 highlights that innovation isn’t just about the tech on display — it’s about the relationships being forged, the teams being built, and the business decisions that will ultimately drive the industry forward.
Minister in Silicon Valley to Market Space Tech
Today, Swedish Minister Ebba Busch is in Silicon Valley, and space technology is on her agenda. “We need to stop seeing space as just a research project—it is also something we can capitalize on,” she says in an interview with SVNB.
Volvo CEO: Advanced Logistics Key to a Better Future
“The more advanced the logistics, the higher the GDP,” Volvo Group’s CEO Martin Lundstedt declared during his CES 2025 keynote. His message was clear: transforming logistics is essential to fostering a prosperous and sustainable future for the global economy.
AiDEN Auto Fills Gap in Car Connectivity
After announcing a new partnership, AiDEN Auto’s CEO, Niclas Gyllenram, took the stage at CES 2025 on Tuesday. “You can run our platform on any car model, and there is no need for coding,” he explained.
Sweden and Finland Honored Onstage
Swedish Minister Ebba Busch and Finland’s U.S. Ambassador Leena-Kaisa Mikkola accepted the "Innovation Champion" title on stage at CES 2025 in Las Vegas on Tuesday morning. The award recognizes global leadership in fostering innovation and inclusivity.
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